How to motivate the rich to consume and produce more sustainably

By Mohan Munasinghe*

How Millennium Consumption Goals (MCGs) for the rich can make the planet more sustainable for everyone. This novel concept was recently proposed , with consumption targets that will enable the rich to make development more sustainable, while complementing the Millennium Development Goals for the poor.

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*Professor Mohan Munasinghe, Vice Chairman, Intergovernmental Panel on Climate Change (IPCC),

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