As Marketing to Children Intensifies, What Can Society Do?
By Diane Levin, Christina Asquith
Marketing is a more powerful force in the lives of children growing up today than ever before, beginning from a very young age. The stories above provide but a few examples of how it can shape learning and behavior at home and in school. Marketing affects what children want to eat, wear, and play, and with whom they play. It also shapes what they learn, what they want to learn, and why they want to learn. And it primes them to be drawn into, exploited, and influenced by marketing efforts in schools. In order to fully understand the power of and problems created by marketing in schools, we have to look at the big picture. 1,2 Only then can we craft the best solutions in response.