Can companies do better by doing less?

From the Guardian Sustainable Business section.
Despite the title this is a good overview and not just corporate spin, is inspired by Barcelona’s Research & Degrowth, and promotes the Leipzig conference.

Why ‘degrowth’ – a sustainable alternative to traditional growth-based business – is gaining traction across the globe.

Christiane Kliemann Friday 1 August 2014 12.45 BST

In mainstream economics and politics, “growth” is a largely unquestioned good, generally associated with positive attributes like “progress” or “innovation”. “Degrowth”, on the other hand, connotes negative trends like recession, decline, unemployment and social disruption. Viewed from this angle, the idea of voluntary degrowth seems bizarre. Or, as British economist Tim Jackson puts it, “Questioning growth is deemed to be the act of lunatics, idealists and revolutionaries.”

Not surprisingly, when policymakers and business leaders look for solutions to environmental and social crises, they usually focus on technology-based “growth” strategies like “green growth”, geo-engineering and carbon capture.

However, a growing number of scientists have argued that growth-based technology solutions alone will not be able to stop the dramatic human overuse of nature, or eradicate poverty.

http://www.theguardian.com/sustainable-business/2014/aug/01/companies-degrowth-sustainable-business-doing-less

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