Bringing ‘handmade, slow-made and well-made’ back to Christmas giving | The Guardian

The period from Black Friday to Christmas is the time of year when most of the western world treads the fine line between needs and wants, consumption and consumerism. For many, prosperity is defined as ‘having more’, which drives consumption and demands natural resources at a level never seen before. Total global resource use increased by 45% from 1980 to 2005, and per capita levels of resource consumption are at their highest level in history… According to communications agency Futerra, using guilt or encouraging sacrifice does not change behaviour. The issue is not to discontinue consumption, but to promote a shift from a society of overconsumption of products and services to one based on wellbeing, belonging and sustainable living.

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