An excellent article on social media advertising, an obstacle to planning for a post growth world.
Targeted advertising, along with the digital economy’s reliance on advertising-based business models, is one of the most destructive trends in the modern world. It has led to a proliferation of fake news and clickbait. It has fuelled surveillance capitalism and normalised pervasive tracking and data-mining…
Personalised adverts are not better for anyone. They have turned the internet into a surveillance nightmare. The fact that marketers are able to serve me ads for yoga mats the moment after I’ve booked a yoga class is not worth trading my privacy for. It’s not worth being stalked online by a yoga mat I once clicked on. It’s not worth having my every move analysed by a million activity trackers. It’s not worth having my phone battery drained by the data-guzzling ads that render many parts of the internet borderline unnavigable.