Targeted ads are one of the world’s most destructive trends. Here’s why | Arwa Mahdawi | Opinion | The Guardian

An excellent article on social media advertising, an obstacle to planning for a post growth world.
Bob

Targeted advertising, along with the digital economy’s reliance on advertising-based business models, is one of the most destructive trends in the modern world. It has led to a proliferation of fake news and clickbait. It has fuelled surveillance capitalism and normalised pervasive tracking and data-mining

Personalised adverts are not better for anyone. They have turned the internet into a surveillance nightmare. The fact that marketers are able to serve me ads for yoga mats the moment after I’ve booked a yoga class is not worth trading my privacy for. It’s not worth being stalked online by a yoga mat I once clicked on. It’s not worth having my every move analysed by a million activity trackers. It’s not worth having my phone battery drained by the data-guzzling ads that render many parts of the internet borderline unnavigable.

https://www.theguardian.com/world/2019/nov/05/targeted-ads-fake-news-clickbait-surveillance-capitalism-data-mining-democracy

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